WNBA

WNBA: Canadian viewership reaches record heights during opening weekend of 2021 season

The WNBA kicked off its 25th season last weekend and Canada's interest reached record heights.

The average audience for nationally broadcast games in Canada saw an increase of 325 percent in viewership for the league's opening weekend games compared to 2020.

Last Saturday's marquee matchup between the Las Vegas Aces and Seattle Storm, which aired on Sportsnet ONE and 360, was the most-watched WNBA regular-season game ever in Canada.

Canadians can continue to watch regular-season games weekly in Canada on Sportsnet, TSN, Amazon Prime, Facebook and Twitter. The full Canadian TV broadcast schedule is available here.

The growth in interest continues the trend that we've seen in the country over the last couple of years.

According to a 2020 Nielsen Sports study, interest in the WNBA increased by 31.0 percent year over year amongst Canadian sports fans and 50.0 percent amongst the general population.

A 2020 Sports and eSports study by Vinintel showed that 76.0 percent of Canadian adults agreed that women's sports were on the rise. With basketball now Canada's most popular sport to play, according to Nielsen Sports' 2020 study, it's safe to assume basketball and the WNBA could be a leading cause of the increased interest in women's sport.

And there are no signs of slowing down.

Just last week, Tangerine Bank announced a partnership with the WNBA as the league's first Foundational Partner in Canada. Additionally, Canadian National Team members Kia Nurse and Natalie Achonwa were two of the top 10 most mentioned Canadian female athletes last year on social media.

The game continues to flourish in the country and last weekend's record ratings are just an indication of things to come.

Don't miss a second of the action. Start a 7-day free trial and get access to live games with WNBA League Pass.

WNBA merchandise is available to purchase in Canada at Lids.ca, Makeway, NBAStore.ca, Nike.ca and SportChek.ca.

The views on this page do not necessarily reflect the views of the NBA or its clubs.

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