NBA

Which players and teams are among the NBA's most popular in jersey and merchandise sales?

LeBron James
Getty Images

Based on NBAStore.com data from October 2019 through to December 2019, the Los Angeles Lakers top the list in team merchandise for the second consecutive year followed by the Boston Celtics, Philadelphia 76ers, Toronto Raptors and Milwaukee Bucks.

LeBron James leads the way for the NBA's most popular jersey for the second straight year. Reigning league MVP Giannis Antetokounmpo ranked No. 2 on the player list followed by Stephen Curry (No. 3), Jayson Tatum (No. 4) and James Harden (No. 5).

Additional highlights:

  • The Bucks' Antetokounmpo (No. 2), the Celtics' Tatum (No. 4) and the Dallas Mavericks' Luka Dončić (No. 6) all earn their highest rankings to date.
  • New Orleans Pelicans rookie Zion Williamson (No. 15) makes his debut on the most popular jerseys list.
  • The Raptors crack the top five in team merchandise sales for the first time.
  • The Brooklyn Nets rank in the top ten in team merchandise sales for the first time since 2014.

Top 15 Most Popular NBA Jerseys: Top 10 Most Popular Team Merchandise:

1. LeBron James, Los Angeles Lakers 1. Los Angeles Lakers

2. Giannis Antetokounmpo, Milwaukee Bucks 2. Boston Celtics

3. Stephen Curry, Golden State Warriors 3. Philadelphia 76ers

4. Jayson Tatum, Boston Celtics 4. Toronto Raptors

5. James Harden, Houston Rockets 5. Milwaukee Bucks

6. Luka Dončić, Dallas Mavericks 6. Golden State Warriors

7. Kawhi Leonard, Los Angeles Clippers 7. Houston Rockets

8. Anthony Davis, Los Angeles Lakers 8. Chicago Bulls

9. Joel Embiid, Philadelphia 76ers 9. Miami Heat

10. Kyrie Irving, Brooklyn Nets 10. Brooklyn Nets

11. Ben Simmons, Philadelphia 76ers

12. Kevin Durant, Brooklyn Nets

13. Russell Westbrook, Houston Rockets

14. Kemba Walker, Boston Celtics

15. Zion Williamson, New Orleans Pelicans

More from NBA.com

Jock Landale, Keldon Johnson, Josh Primo
Get to know Spurs' young core
Kyle Irving
Lonnie Walker IV and Dejounte Murray of the San Antonio Spurs
Spurs depth chart for 2021-22 season
NBA.com Staff
Dejounte Murray and Keldon Johnson of the San Antonio Spurs
A new era begins for the Spurs
Scott Rafferty
LeBron James acknowledges the crowd after passing Kobe Bryant on the all-time scorers list
How soon can LBJ pass Kareem on all-time scoring list?
Kane Pitman
NBA Foundation grantee spotlight: The Collective Blueprint
NBA Foundation grantee spotlight: The Collective Blueprint
NBA.com Staff
Jaren Jackson Jr., Kevin Porter Jr. and Shai Gilgeous-Alexander are among the leading MIP candidates for 2021-22 NBA season
Our picks for this season's Most Improved Player
NBA.com Staff
More News