Civic Engagement

Norman Powell to donate July sales from streetwear line to social justice efforts

Like many players set to participate in the NBA restart, Toronto Raptors shooting guard Norman Powell is working to keep the focus on combatting systemic racism and striving towards equality.

MORE: Players, teams continue to promote social justice

Thursday, the 27-year-old shared that 100% of the July sales from the spring/summer collection of his personal streetwear line "Understand the Grind" (UTG) will go to help two foundations: Black Women in Motion, based in Toronto and Color of Change, which is based in the United States ( per Lori Ewing, Canada Press ). Powell added that he will double the amount made from sales with money from his own salary.

Powell's UTG line represents his lifestyle approach and attitude and his clothing can be purchased here .

TSN's Kayla Gray has reported that once play resumes, the back of Powell's jersey will read "Black Lives Matter," as he revealed to reporters during Thursday's media session. In addition to Powell, Raptors forward Rondae Hollis-Jefferson will wear "Speak Up" on the back of his jersey.

MORE: Ujiri's plea for change has sparked a Canadian movement

As a franchise, the Raptors have been firm in their stance that silence is not an option, placing "Black Lives Matter" on workout gear, travel gear and the bus that the team will use to travel to and from games, sending a resounding message.

The defending champions will continue to strive towards bringing about change by using their unique platform.

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