NBA viewership across TNT, ESPN and ABC up 34 percent

NEW YORK, Jan. 21, 2021 - NBA viewership across TNT, ESPN and ABC through MLK Day (27 games) is up 34% vs. the comparable number of games during the 2019-20 season (2.0 million average viewers vs. 1.49 million average viewers), according to Nielsen Media Research.

TNT's MLK Day tripleheader coverage - featuring the Phoenix Suns vs. Memphis Grizzlies, Milwaukee Bucks vs. Brooklyn Nets and Golden State Warriors vs. Los Angeles Lakers - averaged 1.73 million viewers, up 32% vs. the network's comparable MLK Day coverage last season. The Warriors vs. Lakers game was up 90% vs. last year's same telecast window. Viewership on NBA League Pass, the league's live game subscription package, on MLK Day was up 46% vs. last year.

Through MLK Day, NBA League Pass has delivered strong regular season viewership with average minutes watched increasing 18% vs. the comparable number of games during the 2019-20 season on the platform. The NBA's social media platforms have generated record engagement season-to-date, with a 201% increase in minutes watched vs. last year.


More from NBA.com

Reported Dunk Contest, 3-Point Contest, Skills Challenge participants
NBA.com Staff
When are the stars playing?
2020-21 Canadian TV broadcast schedule
NBA.com Staff
This isn't the DeRozan we've come to know
Scott Rafferty
Which arenas permit ticketed fans?
NBA.com Staff
BHM: Most impactful moments from the bubble
Yash Matange
All-Star matchups take centre stage this week
Gilbert McGregor
More News