Milwaukee Bucks guard Jrue Holiday is embracing the spirit of the season of giving.
In an Instagram post from his personal account on Saturday, the All-Star announced he will be donating the remaining balance of his 2020 NBA salary to Black-owned small businesses and nonprofits to support families and businesses across the country that are suffering from the lasting impact of the COVID-19 pandemic.
"With the COVID-19 Pandemic and heightened racial injustices in 2020, many of us have been looking for answers. Lauren & I found ourselves searching for ways to help our community at a time when they needed it most," he penned in his caption. "Pledging the remainder of our 2020 NBA salary to small black owned businesses, nonprofits and initiatives is how we felt we could make a lasting impact."
Holiday continued, "According to @google, in 2020, worldwide searches for "support small business" doubled compared to the previous year. It's encouraging to know that in a time when we could all use a helping hand, we are still searching for ways to help one another. Know that you are not alone in your search for answers."
This isn't the first time Holiday has reached out a helping hand either, donating the remaining $5-plus million of his 2019-20 salary in a similar fashion, giving to various non-profit organizations and Black-owned business in New Orleans (up to $1.5 million), Indianapolis ($1 million), and Los Angeles/Compton ($1.5 million), as well as $1 million to Black-owned businesses in 10 other cities across the country and $500,000 to HBCUs and other educational institutions.
This is just the latest tremendously thoughtful assist from the Bucks newest point guard.