As interest in the NBA in Canada continues to grow, the viewership numbers continue to rise.
As more evidence of that, this past weekend's viewership of the 2020 NBA All-Star events were up double digits in comparison to last year.
In Canada, the simulcast coverage of the 2020 NBA All-Star events were up 28% in average audience compared to last season.
Nearly 3.5 million (!) Canadians watched at least some portion of the NBA All-Star events, up 14% from last year. In addition to that, the hours watched for all programming was up 37% compared to last year.
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The NBA All-Star Saturday Night events - televised on Sportsnet ONE - was up 64% versus the network's Saturday coverage two years ago.
The 2020 NBA All-Star Game itself - televised on TSN - drew the highest audience for any All-Star Game in Canada, excluding the 2016 All-Star Game when Toronto was the host city.
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While the new format and increased intensity of this year's All-Star Game can surely take a small portion of credit for that increase, it's evident that the interest in NBA basketball is increasing as a whole up North.