NBA

Canadian viewership of 2020 NBA All-Star events up double digits

As interest in the NBA in Canada continues to grow, the viewership numbers continue to rise.

As more evidence of that, this past weekend's viewership of the 2020 NBA All-Star events were up double digits in comparison to last year.

In Canada, the simulcast coverage of the 2020 NBA All-Star events were up 28% in average audience compared to last season.

Nearly 3.5 million (!) Canadians watched at least some portion of the NBA All-Star events, up 14% from last year. In addition to that, the hours watched for all programming was up 37% compared to last year.

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The NBA All-Star Saturday Night events - televised on Sportsnet ONE - was up 64% versus the network's Saturday coverage two years ago.

The 2020 NBA All-Star Game itself - televised on TSN - drew the highest audience for any All-Star Game in Canada, excluding the 2016 All-Star Game when Toronto was the host city.

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While the new format and increased intensity of this year's All-Star Game can surely take a small portion of credit for that increase, it's evident that the interest in NBA basketball is increasing as a whole up North.

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